Melissa and Bayla have worked together for over a decade and are leading experts in generational insights and trends research. After consulting for clients including HBO, Procter & Gamble, Microsoft and Target at The Intelligence Group, a boutique youth research agency within CAA, they developed The Curve Report and Curve Films for NBCUniversal. They created Culture Co-op to build upon their passion for investigating and bringing to life the biggest trends changing culture. Their work has been featured in The New York Times, Fast Company, Forbes, AdAge and Variety, among other publications. Melissa speaks regularly at industry events including SXSW and Social Media Week, and Bayla is a contributing writer for publications including Makeshift.